Level 1 - Memory Care 10 Core Principles

Simple, consistent truths for everyday interaction and support.

1 – Reassurance over correction

Don't remind them they already asked. Remind them that they are safe.

2 – Repeat with warmth, not weariness

Every question feels new to them. Let every answer carry kindness.

3 – Familiarity breeds comfort

Use their name. Echo their past. Anchor them in what feels like home.

4 – Emotion before logic

Meet their feelings first. Answers can come later.

5 – Redirect with dignity

Gently shift their attention when they’re stuck, without making them feel “wrong.”

6 – Stay calm through storms

Hostility is often fear in disguise. Your calm is the medicine.

7 – Reduce choices, increase peace

Simple questions and gentle pacing reduce overwhelm and frustration.

8 – Presence matters more than words

Sometimes the greatest support is simply being there.

9 – Celebrate the smallest spark

A remembered name. A laugh. A peaceful breath. Honor every moment of clarity.

10 – Preserve personhood at all costs

Their story is not gone. It is simply harder to access. Never stop treating them like the person they are.